A year ago, they trained six reporters who now use their video journalism skills to shoot enterprise stories — original reporting they develop through their contacts and their beats. This is in contrast to KRON, whose reporters shoot daily chronicle-of-events stories that often air the same day they are shot and edited.
KPIX news director Dan Rosenheim, a former managing editor of the San Francisco Chronicle, said his station went through a similar evolution, laying off 14 from the newsroom in due to budget problems.
Rosenheim said the biggest problem for television and newspapers is a cyclical, long-term trend of declining audience. This is due to the diverse variety of news sources available, as well as the ability to consume them in a nonlinear fashion by watching clips and videos online or on other portable technology. Critics contend that much of television news has become overly focused on crime, traffic and weather, while ignoring in-depth reporting.
Dina Ibrahim, a professor of broadcast journalism at SFSU, said that since coming to the Bay Area in , she has noticed more crime headlines with less coverage of issues of concern to ethnic communities. She sees more episodic coverage as opposed to thematic. You know, if I go online I have to work. We prefer to avoid affiliation switches. It's a disruption in the audience. We really would prefer to get an affiliation deal done with Vincent Young.
Granite then suggested paying NBC to make the switch -- in effect, offering reverse compensation. In its ongoing negotiations with Young, NBC never disclosed which other station was offering reverse compensation, and Falco said Young thought the network was bluffing.
But Vincent Young said he figured it was Granite. They said, 'Wait, we're not finished. Five days later, on Feb. KRON, meanwhile, brought in station manager Dino Dinovitz to shore up morale for the day when the network affiliation would go dark. Even as the two sides prepared for their new lives, NBC and Young returned to the bargaining table in December , the 11th hour before the switch took place.
NBC said Young approached the network with its pitch to sell the station, but Young said that's not the case. Vincent Young said he disagreed with Falco's appraisal. First, he said, Young Broadcasting always valued the station as an independent, so it never thought network affiliation added a lot of value. Second, he said, "They were offering tremendously more than that, but not enough to get our interest. Falco also complained that Young himself did not answer two letters or a telephone call, instead letting other executives and bankers handle the negotiations.
On Dec. George Mahoney, its president and CEO, will keep that role in the new company. Media General sold its newspapers last year to focus on broadcasting. The combined company will also run websites and other digital services affiliated with those stations. The companies say that by combining, the stations will be more geographically diverse and will be in more markets that have strong ad revenue from political campaigns.
The companies also expect a stronger credit profile, allowing the new company to refinance debt at lower interest rates.
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